'ELLO Y'ALL

Greetings :)

I'm here to help you tell the story of your business. The most compelling narrative, conveying your value, optimized to delivery channels, crafted into richly info-taining copy.

I've lived in the UK, Hong Kong, and across these United States; I'm a natural translator of words into ideas, problems into opportunities, and challenges into solutions.

WRITER
STRATEGIST
MESSENGER
RESEARCHER
PLANT MASTER

To the work

ENTERING LLOYD'STUFF

Farmer's Dog

THE

Lead copywriter & content sTrategist

I became TFD's first copywriter in 2019, helping them to deliver over 1 billion fresh food meals, become the 3rd biggest brand in global pet food, and improve the health of thousands of dogs.

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Sundays
for dogs

FREELANCE Content Strategist, Writer

For the air-dried dog food company, I delivered an SEO content strategy, and dozens of thought leadership blog articles for the CEO and co-founding vet (including one feature on USA Today), as well as consulting on brand messaging opportunities and lifecycle strategy.

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Travel Agency

THE

FREELANCE Content Writer

I drafted the foundational messaging guidance for New York dispensary chain, The Travel Agency's revamped rewards program and in-store rewards shopping experience.

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5bfe4ba5-1b04-48c2-8cb3-e61d589cf6f2-1776541756541-1.jpeg

FREELANCE Content strategist, writer

I helped the pet supplements brand refine their copy & messaging strategy for carousel assets crafted for their website and Amazon PDPs.

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NATIVE PET

Nextseed

FREELANCE CAMPAIGN WRITER

With brick-n-mortar crowdfunding site NextSeed, I told the stories of dozens of local businesses, helping them achieve their investment goals and bring their community-focused projects to life.

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BOSTON
.COM

Online breaking news

BOSTON MAGAZINE

Print & digital

Newsroom reporting, cultural features, and freelance photography for the northeast's largest paper.

Read Bylines

Multimedia culture and lifestyle feature writer for a nationally ranked city magazine, with a print story.

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YELP BOSTON

"BOSTON BORN" SERIES

Creator, writer, and photographer for review site's local small business blog features.

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GREENERY
UNLIMITED

Plant Guide writer, social, and store management

Managed Brooklyn biophilic design showroom and plant store. Responsible for care + sales of 1000+ live plant inventory and grow systems — plus social content and educational care guides for over 30 unique species.

Read Guides