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'ELLO Y'ALL

Greetings :)

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I'm here to help you tell the story of your business. The most compelling narrative, conveying your value, optimized to delivery channels, crafted into richly info-taining copy.

 

I've lived in the UK, Hong Kong, and across these United States; I'm a natural translator of words into ideas, problems into opportunities, and challenges into solutions.

WRITER
STRATEGIST
MESSENGER
RESEARCHER
PLANT MASTER

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To the work 

ENTERING LLOYD'STUFF

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Farmer's Dog

THE

Lead copywriter & content sTrategist

I became TFD's first copywriter in 2019, helping them to deliver over 1 billion fresh food meals, become the 3rd biggest brand in global pet food, and improve the health of thousands of dogs.

View Work

AD NAUSEAM

FREELANCE CONTENT STRATEGIST & WRITER

Recent freelance client work includes Sundays for Dogs, The Travel Agency, Native Pet, The Bramble, and more... 

View Work
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Nextseed

CAMPAIGN WRITER

With brick-n-mortar crowdfunding site NextSeed, I told the stories of dozens of local businesses, helping them achieve their investment goals and bring their community-focused projects to life. 

View Work
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BOSTON
.COM

Online breaking news

BOSTON MAGAZINE

Print & digital

Newsroom reporting, cultural features, and freelance photography for the northeast's largest paper.

Read Bylines

Multimedia culture and lifestyle feature writer for a nationally ranked city magazine, with a print story.

Read Bylines

YELP BOSTON

"BOSTON BORN" SERIES

Creator, writer, and photographer for review site's local small business blog features.

Read Bylines
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GREENERY
UNLIMITED

Plant Guide writer, social, and store management

Managed Brooklyn biophilic design showroom and plant store. Responsible for care + sales of 1000+ live plant inventory and grow systems — plus social content and educational care guides for over 30 unique species.

Read Guides
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EDELMAN

postgrad intern, 
group lead

Tech client PR account management for international agency, Edelman.

Created employee spotlight content series, The People of PayPal for PayPal. 

Read Profiles

ON-CAMERASTUFF

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reel

HOST, REPORTER,
ANCHOR, PRESENTER

Reports from Boston's streets and news desks for student shows and local freelance media.

See Sizzle
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Starting XI

Researcher, writer, 
shooter and presenter

Soccer stories YouTube channel created to help build buzz around the 2018 FIFA World Cup.

Watch Videos
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NEVARMORE ONLINE

HIGH SCHOOL JOURNALIST

Ravenscroft High School's journalism class output, focused on campus style.

Witness Greatness
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What's your story?

Let's tell it together.

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